A brand is a living entity and every brand just like every person, is not cut from the same cloth. Different brands have different DNA and at various stages of their brand lifecycle will require different thinking and consideration. Ainslie has created three brand packages aimed to target specific brand needs through tailored strategies purposed to achieve maximum impact and make your brand boom.
The Brand Plan is the Ainslie base plan and is targeted at those brands needing a fresh injection or snappy shape-up. It includes an initial brand consult discussing the brand mission and requirements along with an evaluation on current marketing activity and resources. The Brand Plan also covers a top line strategy which will be presented in a document format and can later be implemented by teams in-house.
+ Initial Consultation
+ Brand Evaluation
+ Brand Strategy/Plan
The Brand Boost is a mid range package created for brands that want an overall evaluation of their brand, product or service along with functional strategies to implement change. The Brand Boost is much like The Brand Plan however with the inclusion of implementation. So it’s the go to plan for those business owners who don’t want to be bogged down with the execution themselves and would kindly prefer to hand ball that bad boy to Ainslie.
+ Initial Consultation
+ Brand Evaluation
+ Brand Strategy/Plan
+ Strategy Implementation
Brand-Aid is for brands in need of some major resuscitation. Whether a start-up wanting to do things right or an existing brand requiring a refresh, this results driven package is the full kahuna. Brand-Aid covers the brand consult and implementation basics but provides ongoing support, continued marketing management and analysis. This is the go-to for brands that may not have an in-house resource to dedicate to Marketing activity however recognise the importance of building a brand with a strong voice and consistent message.
+ Initial Consultation
+ Brand Evaluation
+ Brand Strategy/Plan
+ Strategy Implementation
+ Management
+ Brand Analysis
