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Ainslie http://ainsliecmurray.com Thu, 16 Mar 2017 01:49:48 +0000 en-AU hourly 1 https://wordpress.org/?v=5.5.3 So, what the hell next? http://ainsliecmurray.com/2017/03/15/so-what-the-hell-next/ http://ainsliecmurray.com/2017/03/15/so-what-the-hell-next/#respond Wed, 15 Mar 2017 00:46:10 +0000 http://ainsliecmurray.com/?p=602 Words of Marketing Wisdom. What the Hell Next is a full-of-sass marketing guide for aspiring entrepreneurs and business owners ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and take the right steps towards building an empire. This practical workbook designed to elevate your experience and deepen your learnings so you know exactly what … Continue reading "So, what the hell next?"

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Words of Marketing Wisdom.

What the Hell Next is a full-of-sass marketing guide for aspiring entrepreneurs and business owners ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and take the right steps towards building an empire. This practical workbook designed to elevate your experience and deepen your learnings so you know exactly what the hell to do next has been curated by Startup Creative. Startup Creative is not only an impressive print publication loaded with relevant, real content laid out better than your favourite Pinterest board, it is a ridiculously valuable online hub providing practical advice and solutions for businesses in that ever crucial start-up phase. Behind Startup Creative is the energised and knowledgable, Kaylene Langford. She’s well worth a Google.

Back to the e-book, it’s jammed with contributions from some of the best in the biz with Chapter One penned by yours truly. Each chapter of What the Hell Next is designed to introduce readers to an element of the marketing mix and guide you in your path to marketing mastery. In a nutshell, it is an incredibly valuable resource for any new brand looking for a little guidance or any exisiting brand wanting to freshen things up.

Here’s a little taste of Chapter One which focuses on positioning yourself within the marketplace. In this Chapter I wax lyrical on:

+ Where to start when you’ve just started
+ Competitor analysis
+ Picking your price point
+ How to gain a loyal customer base

Q/ How do you go about gaining a loyal, paying customer base?
In a world where your competitors are quite literally only a click away, di erentiating yourself from the competition is absolutely critical. Research shows consumers are ready and willing to become brand loyalists to those brands that go above and beyond to win them over.

1/ Be authentic and stay true to your values.
Always. Consumers will see straight through any imsy, inconsistent messaging. Ensure that your visual aesthetic, tone of voice, social platforms and every aspect of your brand remains true to your core values – all working towards the same common goal. This will build an engaged, organic following of consumers that truly are interested in what you stand for and what you have to say.

2/ Communicate with customers.
Communication is key. Involve your customers in your brand where you can. Listen to what your best customers are telling you. Keep in touch with them but do it meaningfully. If on social media, online or via your newsletter, give people information they care about. Yes, send them details on products and upcoming sales etc, but nd a way to include engaging content. Get creative. The more you can create an open conversation with your customers, the better.

3/  Customer service is key.
Small business success is highly dependent on a satisfied customer. Make a customer’s experience with your brand as memorable and personal as you can. Make them feel valued, even famous, and aim to gain a greater understanding of what your customer actually values. Most customers want more money left in their wallets, yes, but there are many other ways to engage and deliver value beyond dollar or percentage-o discounts. Upgraded shipping, exclusive perks for your best customers, access to particular products or services, or just a simple personal email, all will go a long way. Customer incentives give people a reason to return to your business, combine the principles of exclusivity and scarcity when you consider incentives.

To get your mitts on the rest of this Chapter and read some words of wisdom from Smack Bang Designs, Collabosaurus, The Creative Collective,  Tess Guinery and a whole lot more clued up kids, download here.

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CONTENT IS KING. http://ainsliecmurray.com/2016/11/08/this-is-the-blog-post-title-5/ http://ainsliecmurray.com/2016/11/08/this-is-the-blog-post-title-5/#respond Tue, 08 Nov 2016 09:19:03 +0000 http://ainsliecmurray.com/?p=113 Why creating your own content is the single best thing you can do for your brand. A brand is only as good as it’s content. As a brand creating your own content will not only prove invaluable in communicating your brand story in an authentic way but it will also build trust with your audience. … Continue reading "CONTENT IS KING."

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Why creating your own content is the single best thing you can do for your brand.

A brand is only as good as it’s content. As a brand creating your own content will not only prove invaluable in communicating your brand story in an authentic way but it will also build trust with your audience.

The more virtual our lives get, the hungrier we are for experiences, knowledge, interactions and genuine communication. Consumers don’t just want products or services, they want to align with a company they have confidence in, one they believe in. They want to know the people behind the brand. They want real, they want relatable and they want consistency. Consistency is key.

Here are four curated insights on how to embrace and embody an authentic approach to content creation.

1/ Stop acting like a sales person and start thinking like a mentor. A sales person is completely focused on converting the next sale. A mentor cares about their student and wants to nurture and fulfil them. By regular, authentic communication with your audience you build authority, trust a unique voice. That’s how you snag new customers.

2/ The language of marketing is notorious for feeling fake. Generic product attributes like ‘quality manufacturing’ and ‘industry experts’ that your consumers really don’t care about. Unless they know exactly how those words and terms, feel. The key to using your brand stories as a vehicle for content marketing is that you are selling the human in your business to the humans who buy from your business. Keep it simple. Keep it honest. Stay true to you and your message will connect with others.

3/ Integrating personalised marketing into your overall strategy is a way for a brand to say, ‘I’m listening. I know what you want. I know what you need.’ The more your business shows this to a consumer, the more likely they will be to connect with you and become an advocate of your brand.

4/ Building your brand authority involves a certain level of professionalism but that doesn’t mean your copy needs to be full of longwinded sentences and big meaningless words. If you want to position yourself in your own niche, your copy needs to speak to people in a relatable way.

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BEST BURGERS IN ALL THE LAND. http://ainsliecmurray.com/2016/11/08/this-is-the-blog-post-title-4/ http://ainsliecmurray.com/2016/11/08/this-is-the-blog-post-title-4/#respond Tue, 08 Nov 2016 09:18:38 +0000 http://ainsliecmurray.com/?p=111 It’s ALL about the bun. You know. Australia is well in the throws of a burger epidemic. American style burger joints are currently popping up more frequently than 7/11’s. And I dont know about you but between clean eating and portion control, every now and then a girl just needs a good burger. Amen. So what … Continue reading "BEST BURGERS IN ALL THE LAND."

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It’s ALL about the bun. You know.

Australia is well in the throws of a burger epidemic. American style burger joints are currently popping up more frequently than 7/11’s. And I dont know about you but between clean eating and portion control, every now and then a girl just needs a good burger. Amen.

So what makes a good burger? Well, the bun for one. It goes without saying the soft pillowy bun cradling that filling goodness plays a major role in a burger achieving culinary success status. But, whether you’re a Brioche or a Milk Bun kinda guy there are a number of other factors that contribute to the overall rating and a gram-worthy burger.

The patty, oh the patty. Grain-fed and wagyu for the classics to fried chicken, pulled pork, lamb and tofu (why) for the pimped out players. Let me go on, the cheddar, the lettuce, the tomato (must be sliced thinly), the pickle (remember how you used to pick out the McDonalds pickle and now you relish and enjoy that bad boy like it’s the last pickle you’ll ever taste), the onion (some do, some don’t) and finally, the sauce. The sauce will make or break a burger. It’s a fine line between over-saucing and dry mouth. When a burger can achieve that happy sauce medium it’s really something to write home about. Of course, there are a number of other fillings that a burger can boast. Beet, slaw, kimchi, bacon, double patty, pineapple (go back to Queensland) and so on but y’all know the burgers that try too hard to impress often completely miss the mark and nothing (nothing) beats a Cheeseburger.

Here is a round-up of the GREATEST Burgers in all the land (mostly cheeseburgers and mostly in Sydney) because while not every burger can be Shake Shack they sure can aspire to achieve greatness.

1/ Mary’s Newtown
This burger is that good that I’ll suck up sitting in a sweaty church conversion, eating in darkness and not being able to see past my nose all while being deafened by raging metal beats. It’s hard being a Hipster but this burger really delivers. (Mary’s is now also in the CBD but ya know, parking).

2/ Betty’s Burgers
This Queensland burger chain is set to soon invade Sydney and Melbourne and we couldn’t be happier, it’s basically the closest thing to Shake Shack you’ll find in this hemisphere. You. Are. Welcome.

3/ Bossman
Next time you’re in Bali make a pit stop into Bossman. This Seminyak burger joint is something else. With an interior nicer than most peoples homes, be warned every burger on this menu is huge and deeeee-lightful. Also the truffle fries should get a notable mention. Note: They do poolside delivery! Win.

4/ Jacks
Sydney based Jacks is a surprising finalist on the GREATEST Burgers in all the Land list. This relative newcomer is really holding its own with the bigger more established burger bandits. Jacks is all about American style burgers. They’re simple and very effective.

5/ Butter
Just to throw a spanner in the works, this guy is a fried chicken burger. Going against the basics (we know, we know) but the slaw/dashi combo is a party in your mouth of Japanese and America heritage. It’s confusing. It’s wonderful.

6/ Surlys
Greasy and good. American Diner styles. That’s about it. Fulfil your potential, go now.

 

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Welcome to the Book Club. http://ainsliecmurray.com/2016/11/08/this-is-the-blog-post-title/ http://ainsliecmurray.com/2016/11/08/this-is-the-blog-post-title/#respond Tue, 08 Nov 2016 08:09:31 +0000 http://ainsliecmurray.com/?p=100 Best books you need to read – In business and in life. A good book is one that is opened with expectation and closed with profit. We forecast a big return on investment with these six glorious reads. 1/ Tools of Titans – Tim Ferriss Ferriss’s latest book is called Tools of Titans: The Tactics, Routines, and … Continue reading "Welcome to the Book Club."

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Best books you need to read – In business and in life.

A good book is one that is opened with expectation and closed with profit. We forecast a big return on investment with these six glorious reads.

1/ Tools of Titans – Tim Ferriss
Ferriss’s latest book is called Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, which is based on his successful podcast The Tim Ferriss Show. Tools of Titans contains the tools, tactics and secrets from top performers that he’s interviewed for the show, from celebrities to biochemists to athletes. It’s full of useful gems valuable to a wide range of people from entrepreneurs to regular Susan’s. Well worth a read, all 650 pages.

2/ What To Do When It’s Your Turn – Seth Godin
Unlike other books by marketing genius Seth Godin, this book takes a different form and structure and is much more akin to a coffee table book. Don’t let this fool you, this is a book worth dipping in to. In relatable language, Godin forces you to consider what you ought to be doing with your career, what you should be doing, and what you are doing. And then, what you might do next. It’s another piece of literary gold from the master himself. Sit up and listen.

3/ Start With Why – Simon Sinek
If you have ever struggled to articulate your offering clearly or to get people to buy into your vision, or determine the direction of your business, this is the book for you. In fact, this book should be required reading for all business owners and entrepreneurs. The book focuses on the importance of knowing why you are creating your business in the first place. Sinek argues that when we start with why in everything that we do, we inspire action in a way that what doesn’t. That’s because why engages our emotions, while what engages our logical brain. Also check out Sinek’s TEDX talks, the man is a goddamn genius.

4/ How to Win Friends and Influence People – Dale Carnegie
Though this book was originally published in 1937 and does contain some dated language and references, its key wisdom — drawn from the lives of people like Abraham Lincoln and contemporary psychology —  is very much on point for the modern day consumer. The fundamentals of human interaction are timeless and this read will school you on tactics and strategies to better approach people and achieve the results you want.

5/ Disrupt Yourself – Jay Samit
If you have a big idea, but are not sure how to apply it, or just got stuck in your life and seek for personal transformation, read this engaging and perspective-shifting book, stat. Jay Samit is a modern day Dalai Lama, his brain is jammed with bucket loads of wisdom and useful insights that have been penned in this baby. Wisdom that can be easily implemented and actioned in every day life.

6/ The Virgin Way – Richard Branson 
Arguably the greatest entrepreneur in ze world, Sir Richard Branson has most recently penned The Virgin Way: If It’s Not Fun, It’s Not Worth Doing.  This book details Branson’s views on management and entrepreneurship in which he gives an inside look at his insanely successful style of leadership that is primarily driven by the art of listening and keeping people engaged. It’s a must read for any entrepreneur or simply anyone wanting an inspiring dose of motivation.

 

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