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Welcome to the Book Club. - Ainslie

Welcome to the Book Club.

Welcome to the Book Club.

Best books you need to read – In business and in life.

A good book is one that is opened with expectation and closed with profit. We forecast a big return on investment with these six glorious reads.

1/ Tools of Titans – Tim Ferriss
Ferriss’s latest book is called Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, which is based on his successful podcast The Tim Ferriss Show. Tools of Titans contains the tools, tactics and secrets from top performers that he’s interviewed for the show, from celebrities to biochemists to athletes. It’s full of useful gems valuable to a wide range of people from entrepreneurs to regular Susan’s. Well worth a read, all 650 pages.

2/ What To Do When It’s Your Turn – Seth Godin
Unlike other books by marketing genius Seth Godin, this book takes a different form and structure and is much more akin to a coffee table book. Don’t let this fool you, this is a book worth dipping in to. In relatable language, Godin forces you to consider what you ought to be doing with your career, what you should be doing, and what you are doing. And then, what you might do next. It’s another piece of literary gold from the master himself. Sit up and listen.

3/ Start With Why – Simon Sinek
If you have ever struggled to articulate your offering clearly or to get people to buy into your vision, or determine the direction of your business, this is the book for you. In fact, this book should be required reading for all business owners and entrepreneurs. The book focuses on the importance of knowing why you are creating your business in the first place. Sinek argues that when we start with why in everything that we do, we inspire action in a way that what doesn’t. That’s because why engages our emotions, while what engages our logical brain. Also check out Sinek’s TEDX talks, the man is a goddamn genius.

4/ How to Win Friends and Influence People – Dale Carnegie
Though this book was originally published in 1937 and does contain some dated language and references, its key wisdom — drawn from the lives of people like Abraham Lincoln and contemporary psychology —  is very much on point for the modern day consumer. The fundamentals of human interaction are timeless and this read will school you on tactics and strategies to better approach people and achieve the results you want.

5/ Disrupt Yourself – Jay Samit
If you have a big idea, but are not sure how to apply it, or just got stuck in your life and seek for personal transformation, read this engaging and perspective-shifting book, stat. Jay Samit is a modern day Dalai Lama, his brain is jammed with bucket loads of wisdom and useful insights that have been penned in this baby. Wisdom that can be easily implemented and actioned in every day life.

6/ The Virgin Way – Richard Branson 
Arguably the greatest entrepreneur in ze world, Sir Richard Branson has most recently penned The Virgin Way: If It’s Not Fun, It’s Not Worth Doing.  This book details Branson’s views on management and entrepreneurship in which he gives an inside look at his insanely successful style of leadership that is primarily driven by the art of listening and keeping people engaged. It’s a must read for any entrepreneur or simply anyone wanting an inspiring dose of motivation.